How to Tuesday – Building a Personal Brand 101

Check out a new blog I wrote on Personal Branding for students of my alma mater, NYU. Whether you’re a college student or an eternal student, I think you’ll find it a good read.


Beware of what I like to call “Word of Web.”  WOW is 15 Mbps faster than word of mouth and twice as sticky.  Nowadays, employers are even more likely to Google candidates during the evaluation process than they are to call up a reference. It’s wonderful to have a life, but follow moms advice here and keep PG rated social media profiles that hover safely in the “high employability zone.” Check out the article ‘Facebook Can Tell You If A Person Is Worth Hiring’ on for more insights on this…

Read the article in its entirety on the NYU Wasserman Center for Career Development website.